THE NEW WAVE is collection inspired by and made for women that live by the sun and socialise on the sand . . . Educated, liberated and seaside.
Lets take a walk...
It's the 3.30pm in spring, its hot, the sidewalk is full, beachside fashion has caught up with contemporary culture.
Wide leg pants and wrap bandeaus slipped with an oversize shirt. Curved bikinis (coming October) pop slides with classic après swim made from the finest linen. Her time is now!
European Le Femme collides with the unmistakable Australian beach culture.
It's nostalgia brought forward.
Beach reads of new age articles about retrospective French film, sexy innuendos and casual surfing.
Meme's on the 'Mother of Cool', straight faced to only burst with laughter. A twist of 70s Sundance mixed with 90s Barrymore that now frames the strengthening style of the beach mom..unmistakable and not to be compromised.
Its time for a N E W W A V E - welcome to the latest Spring collection from Saint Helena.
Photgraphed by Francisco Tavoni
Model - Javiere @ Que
H&M - Lucian Rose